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Новости и обновления • 4 мин. чтения

Является ли логистика новой альтернативой дальнейшему образованию для выпускников школ?

Создано: 03.09.2025

Обновлено: 03.09.2025

На протяжении многих лет считалось, что выпускники школ должны продолжать образование. Будь то колледж, университет или профессиональное обучение, смысл был один: сначала учиться, потом работать. Но эта точка зрения начинает меняться. Столкнувшись с ростом платы за обучение, увеличением задолженности и неуверенностью в ценности диплома, многие молодые люди пересматривают свой выбор.

В то же время логистическая отрасль нуждается в новых талантах. Она предлагает немедленный заработок, структурированное развитие и долгосрочные карьерные перспективы - и все это без затрат на высшее образование. Вопрос уже не в том, может ли логистика стать промежуточным вариантом для выпускников школ, а в том, представляет ли она реальную альтернативу университету.

Сектор, нуждающийся в талантах

Потребность в новых сотрудниках в сфере логистики назрела. [Ассоциация автоперевозок (https://trans.info/en/rha-driver-shortage-404538) (RHA) предупредила, что в ближайшие пять лет Великобритания должна нанять 200 000 новых водителей грузовиков, что эквивалентно 40 000 водителей в год, чтобы обеспечить движение цепочек поставок и предотвратить повторение нехватки кадров, наблюдавшейся в 2021 году.

Если перенестись на европейский уровень, то проблема окажется еще более острой. В 2023 году Европа столкнется с [нехваткой более 233 000 профессиональных водителей] (https://talkinglogistics.com/2025/07/01/europes-truck-driver-shortage-whats-driving-it-and-how-logistics-leaders-are-responding/) - по прогнозам, эта цифра возрастет до 745 000 к 2028 году, если не принять меры. Среднестатистическому водителю 47 лет, и почти 30 % из них старше 55 лет, что свидетельствует о приближении волны выхода на пенсию. При этом только 5% водителей моложе 25 лет. Без притока молодых кадров отрасль рискует остановиться.

Речь идет не просто о заполнении такси. Речь идет об обеспечении бесперебойного функционирования экономики. Нехватка водителей имеет последствия, которые затрагивают все - от полок в супермаркетах до строительных проектов.

По словам Салли Гилсон (Sally Gilson), руководителя отдела политики в области профессиональных навыков RHA (https://trans.info/en/rha-driver-shortage-404538): "Если мы хотим обеспечить будущее отрасли в долгосрочной перспективе, нам необходимо ежегодно набирать, обучать и удерживать десятки тысяч водителей, чтобы удовлетворить спрос. Учитывая старение рабочей силы, нам также необходимо привлекать в отрасль больше молодых людей. Чтобы добиться этого, мы должны отдать предпочтение гибким, финансируемым вариантам обучения".

Между тем, по данным [Евростата] (https://ec.europa.eu/eurostat/web/products-euro-indicators/w/3-31072025-ap), в июне 2025 года уровень безработицы среди молодежи в ЕС составил 14,7%, при этом 2,857 миллиона молодых людей остались без работы, и этот показатель остается неизменным из месяца в месяц. Эти цифры свидетельствуют о значительном разрыве возможностей для выпускников школ. В то время, когда многие сталкиваются с мрачными перспективами, логистика предлагает путь к ясности, обучению и финансовой независимости.

Изменение восприятия

Восприятие логистики как работы на крайний случай уступает место признанию ее ощутимых преимуществ. В недавнем журнале Motor Transport feature подчеркиваются такие факторы, как гарантия занятости, надежная оплата труда, гибкий график работы и возможность путешествовать. Для многих именно это сочетание преимуществ выделяет логистику. Кроме того, стажировки и программы для выпускников позволяют молодым сотрудникам повысить квалификацию и получить практический опыт.

Мэтью Беллами, управляющий директор SNAP, комментирует: "Для выпускников школ логистика - это не просто альтернатива. Это быстрый путь к квалифицированной, готовой к будущему карьере. Вы сразу же начинаете приобретать опыт и независимость, без затрат и задержек, связанных с поступлением в университет".

Хотя роль водителя наиболее заметна, логистика включает в себя гораздо больше. Выпускники школ могут перейти в сферу складского хозяйства, планирования, технологий или обслуживания клиентов, а затем стать руководителями. Цифровизация логистики также создала спрос на новые навыки - анализ данных, оптимизацию маршрутов и управление устойчивым развитием, - которые придутся по душе поколению цифровых аборигенов.

Например, компания SNAP сотрудничает с автопарками по всей Европе, предоставляя цифровые инструменты, которые поддерживают хорошее самочувствие водителей, помогают им найти безопасную парковку и оптимизируют ежедневные операции. Эти инвестиции направлены не только на повышение эффективности, но и на превращение логистики в надежный и привлекательный карьерный путь.

"Индустрии нужны свежие лица, обладающие цифровыми навыками, стойкостью и современным мировоззрением", - продолжает Беллами. "Выпускники школ приносят именно такие знания, а привлечение большего числа женщин поможет нам адаптироваться еще быстрее".

Ликвидация гендерного разрыва

Разнообразие - одна из самых больших неиспользованных возможностей в логистике. По данным [Всемирного банка] (https://blogs.worldbank.org/en/europeandcentralasia/more-women-are-needed-in-transport-jobs-in-europe-and-central-as), в Европе и Центральной Азии женщины составляют всего 23 % работников в сфере транспорта и хранения. Европейские данные еще более тревожны, когда речь идет конкретно о водителях: только 4 % женщин.

Поощрение большего числа молодых женщин к карьере в логистике - будь то водители, планировщики или менеджеры - крайне важно. Это не только расширит кадровый резерв, но и изменит культуру отрасли, сделав ее более представительной и устойчивой. Выделение женских ролевых моделей, создание инклюзивной среды обучения и улучшение социально-бытовых условий - это практические шаги, которые могут сделать логистику более привлекательной для всех.

Слишком часто ее представляют как отрасль, в которой доминируют мужчины и которая требует больших физических усилий. И хотя в этих стереотипах когда-то была доля правды, они все больше устаревают. Сегодня логистический сектор в равной степени зависит от технологий и командной работы, а также от физического труда.

Роль работодателей и промышленности

Чтобы логистика могла конкурировать с высшим образованием, отрасль должна действовать по трем направлениям:

● Пути обучения - предложение стажировок, сертификации и наставничества, чтобы дать рекрутерам чувство продвижения вперед.

● Благополучие и удобства - обеспечение водителей, особенно молодых и более разнообразных участников, безопасными парковками, чистыми остановками для отдыха и благоприятной обстановкой.

● Рассказ о карьере - демонстрация разнообразия ролей и долгосрочного потенциала в секторе.

Для операторов экономическая целесообразность очевидна. [Более половины европейских автотранспортных компаний (https://talkinglogistics.com/2025/07/01/europes-truck-driver-shortage-whats-driving-it-and-how-logistics-leaders-are-responding/) уже сообщают, что не могут расширяться из-за нехватки водителей. Почти половина ссылается на падение производительности, а 39 % утверждают, что доходы снижаются. Без изменений нехватка водителей не только ограничит рост, но и подорвет итоговую прибыль.

Логистика как первый выбор

Спор о том, что лучше - продолжить образование или работать, никогда не будет универсальным. Некоторые молодые люди будут продолжать преуспевать в университетах и колледжах. Но логистика - это жизнеспособный и перспективный вариант.

Для выпускников школ это означает немедленную зарплату, независимость и возможность карьерного роста. Для промышленности это означает возможность привлечь талантливых специалистов, которые срочно нужны. Для общества это означает укрепление устойчивости важнейшего сектора.

Теперь перед индустрией стоит задача соответствовать спросу и видению: обеспечить обучение, социальное обеспечение и возможности, которые конкурируют с теми, что предлагает дополнительное образование. Если это удастся, логистика станет не просто альтернативой университету - она станет его преимуществом.

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понедельник 22 сентября 2025 • Новости и обновления

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Romania is fast emerging as a strategic logistics and freight hub in Southeastern Europe. Supported by billions in EU and national funding, the country’s infrastructure renaissance is attracting fleet operators, logistics investors and manufacturers. In this article, we explore what these developments mean for fleets, drivers and the wider transportation sector.Romania's transport infrastructure has seen a dramatic shift in pace and scale. The government has earmarked around 25 billion lei (£4.27 billion) for road projects in 2026, reflecting an unprecedented focus on highways and freight corridors. In mid‑2025, Romania had around 1,325km of highways in service (1,188 km motorways and 138 km expressways), with another 741km under construction and 669km in tendering stages.By 2030, Romania plans to double its highway network, modernise strategic railway routes, expand urban transport and connect regions that have long been isolated. 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Ukraine now directs much of its on the Black Sea coast, eyeing a doubling from 2 million to 4 million tons per month through Romanian infrastructure.“These investments will help Romania compete more strongly with major logistics hubs like those in Poland and Greece,” comments Eduard Ularu. “Constanța has huge potential, and with the right infrastructure in place, it can finally become the gateway for European trade it was meant to be.”Improved warehousing, lower labour costs, and friend‑shoring trends are further encouraging manufacturers and retailers to locate logistics centres in Romania, increasing demand on roads and pushing growth across the network. The infrastructure upgrades aren’t just physical – they’re digital too. 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четверг 07 августа 2025 • Новости и обновления

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понедельник 21 июля 2025 • Новости и обновления

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The fleets that thrive will be the ones that treat climate resilience as a business strategy, not just an emergency response.“It matters because the cost of inaction is rising – not just financially, but in terms of missed deliveries, operational downtime and the wellbeing of drivers on the road. If we want to keep goods moving and businesses growing, we need to start building that resilience in now.”At SNAP, we work closely with fleets across the UK and Europe to help them navigate this new reality. Whether it’s through insights, partnerships, or smarter tools for on-the-road operations, we’re here to support those who keep the wheels turning – whatever the weather. to take advantage of our fleet management solutions.